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Wanted By The Cliche Police
Have you seen these people? If you have, immediately call the marketing police and report their location. They are on the “Most Overused Stock Image Photo” list at MarketingProfs.com. In a quick...
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Google Adds Brands And Biz Pages To Its Social Network
Google+ has gone ”Pages,” opening up the social network to brands, businesses, and others, the way Facebook and LinkedIn have. But one-upping those two social networks, Google+ enables businesses to...
View ArticleYour References Should Be Part Of Your Employment Marketing Campaign
You’ve built your network, developed a brand, and polished your resume. You’re ready to conquer the job market. But hold on there, says Allison & Taylor, the professional reference-checking firm....
View ArticlePharma’s Emerging Market Excitement Subsides, But Not At Takeda
Ask Takeda chief executive Yasuchika Hasegawa about facing one of the industry’s steeper patent cliffs this year and he will respond with a one-word reply: Nycomed. Japan’s biggest drug maker views...
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FDA Reorganizing the Way It Reviews Drug Advertising
With the line between physician marketing and consumer promotion blurring, and consumers increasingly proposing treatment methods and medications to their doctors, the Food and Drug Administration is...
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If You Want to be Hunted, Here’s How to Do It
Why is it some people get called by recruiters on a regular basis, and others, equally experienced and just as skilled, only rarely make contact? The secret is visibility. Recruiters who search for...
View ArticleThe New Marketing Lessons Big Pharma Needs to Learn
Large pharmaceutical companies like Pfizer and Merck are often celebrated for their marketing acumen. But, when compared with really successful marketing companies like the Internet giant Google, their...
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